🎯 The Challenge
Lion Wings, one of Indonesia’s leading FMCG companies, needed a major digital transformation. Despite its strong offline presence, the corporate website was outdated—both in terms of design and user journey. Their digital assets lacked cohesion, their mobile site was under-optimized, and their social media channels didn’t reflect the company’s strong values or culture.
In short: a brand this powerful needed a digital presence to match.
💡 Our Strategic Solution
We conducted an in-depth audit of Lion Wings’ website performance, analytics, and digital footprint. Based on our findings, we proposed a holistic revamp of both their website and social media presence, centered on these key elements:
1. Website Audit & Redesign Recommendations
- Reorganize sitemap for simplified navigation
- Unify visual language across product pages
- Eliminate unnecessary redirects that increased bounce rate
- Improve career page UX for easier job application flow
- Optimize mobile site speed and usability
- Introduce CSR and corporate storytelling features
2. User Data & Behavioral Insight
- Discovered that Career Page was the most visited section
- Bounce rate reached 61.21%, above corporate standard
- Session duration below average: 1:48 mins
- Average load time: 9.38 seconds—needed major performance boost
3. Website Concept Development
We reimagined the Lion Wings website as:
🟡 A product hub (clear, categorized, multilingual)
🟢 A people brand (employee-centric stories & values)
🔵 A global entity (reflecting their worldwide presence and sustainability goals)
📱 Social Media Strategy
We proposed a content-driven approach across Facebook, Instagram, LinkedIn, and Twitter to position Lion Wings as:
- A trusted family brand
- A credible workplace
- A socially responsible organization
Content Pillars:
- Brand & Product Buzz
- Employee & Career Insights
- Company Culture & Events
- Sustainability & CSR Highlights
Benchmarking:
We analyzed competitors like Nutrifood and Unilever Indonesia to extract best practices, noting the importance of:
- Consistent brand voice across platforms
- Highlighting corporate culture & health-based values
- Leveraging mini-campaigns to engage talent & consumers alike
📈 Results & Value Delivered
✅ Actionable redesign strategy to modernize UX/UI
✅ Enhanced digital narrative aligned with brand’s heritage & innovation
✅ Data-backed insights for SEO, mobile optimization, and content hierarchy
✅ Clear roadmap for social media positioning across B2B, B2C, and B2E segments
📌 Key Insight
“A powerful brand isn’t enough—if the digital journey doesn’t reflect it, users will bounce. We helped Lion Wings bridge that gap.”
🧠 Services Summary
- Benchmarking & Best Practice Analysis
- Web Structure & Sitemap Strategy
- UI/UX Conceptual Redesign
- PageSpeed & Mobile Optimization Review
- Social Media Strategic Planning
- Content Calendar Development