Paid Media & Performance Marketing

Turn ad spend into measurable business opportunities.

We plan and manage selected paid channels around your audience, offer, conversion journey, and measurement needs.

A defined scope. Connected delivery.

Channels, output volumes, review rounds, technology costs, and support are agreed before work starts.

Selected deliverables

  • Campaign and funnel plan
  • Creative testing plan
  • Tracking and campaign management
  • Performance reporting and recommendations

Where AI can help.

AI-assisted analysis supports decisions. Platform availability, ad spend, service fees, and approval limits stay explicit.

Explore AI Solutions

GOOGLE · META · TIKTOK · RETARGETING

Strategic. Creative. Omnichannel. Make every ad count.

Running a random ad is like shouting in a crowd. A strong campaign connects awareness, interest, action, and follow-up across touchpoints instead of chasing impressions alone.

THE ORIGINAL SCOPE, PRESENTED AS A NEW SYSTEM

Not one deliverable. One working ecosystem.

Fiva builds multi-platform campaigns around audience, offer, funnel, creative, measurement, and explainable optimisation decisions.

Integrated campaign strategy

Personas, funnel, message consistency, channel mix, geo-targeting, and audience layers.

Digital media execution

Meta, TikTok, Google, YouTube, LinkedIn, display, and other relevant formats.

Creative production

Ad copy, CTA, short video, banners, carousels, landing pages, localisation, and variations.

Management & optimisation

Monitoring, budget pacing, bidding, split tests, performance review, and optimisation logs.

01

Who this is for

  • Brands scaling demand or sales
  • Consultants and creators launching offers
  • Events requiring visibility in a defined window
  • B2B companies building qualified lead flow
02

When you need it

  • A new product, service, app, or event is launching
  • Organic content works but growth needs acceleration
  • Visitors and existing leads lack follow-up
  • Lead or sales targets need clearer measurement

A PROVEN PROCESS, WITHOUT THE BLACK BOX

Five stages from first direction to handover.

Every stage has visible decisions, review points, and outputs. Final scope still follows project needs, access, timing, and complexity.

  1. 01

    Brief & goal alignment

    Define audience, offer, success metrics, competitors, channel mix, and budget boundaries.

    OUTPUT Campaign brief
  2. 02

    Funnel & creative direction

    Map the journey from impression to action and prepare message and visual variations.

    OUTPUT Funnel map + mockups
  3. 03

    Setup & targeting

    Build segments, tracking events, budget allocation, naming, and reporting structure.

    OUTPUT Live campaign dashboard
  4. 04

    Daily optimisation

    Test copy, creative, audiences, placements, and pacing; reduce waste and scale proven patterns.

    OUTPUT Reports + optimisation log
  5. 05

    Post-campaign learning

    Summarise results, insights, retargeting pools, ROI context, and next hypotheses.

    OUTPUT Final report + recommendation